“可愛い”の向こう側
まだ行ったことのない国や文化、技術、人のエネルギーを
一枚の洋服を通し伝える事が出来たら…
可愛い！と純粋に思い欲しくなるモノの背景に、誰かの何かのちょっとだけでも
役に立てたり、力になれたら…
そんな想いからtoUは始まりました。

関わる全てのモノが今より“少し”でもより良くなる
「もの作り」を目指します。

Beyond “Cute”

If I can convey the energy of a country, a culture, technology or a person through a single piece of clothing…
If we can help someone, even if it’s just for a little bit, behind something they genuinely think is cute and want…
If I can be of help or support to someone…
It was with these thoughts that toU began.

We aim to “make things” that will make all the things we are involved with even “a little” better than they are now.